In the non-profit context, The Op-Ed Project focuses on op-ed writing for concrete, measurable results, and also as a metaphor for making a bold, fair, persuasive case for the ideas and causes you believe in, wherever that may take place – on TV, on the steps of congress, in a PTA meeting, in a board meeting, on a blog. Seminars revolve around understanding the greater potential value of your knowledge and experience, and communicating it effectively to make an impact. We tailor every seminar to the needs of an organization. Our seminars can be designed to empower staff members as well as members of the communities that are served by your organization.
We tailor every seminar to the needs of an organization. The most frequently requested options are listed below.
INTRODUCTORY SEMINAR (1.5 - 2 hours) Begins with an exercise geared to get participants to express ideas or causes that they care about, and areas of knowledge or expertise that they are interested in pursuing further, although they may not know how. It focuses on what we know and why ("expertise"); how to frame our knowledge and experience for maximum impact; the components of a powerful evidence-based, value-driven argument; strategies for preaching beyond the choir, and ways of thinking bigger about what we know and our potential value. We explore how participants can triangulate and expand their areas of expertise to be able to publish—and think—more broadly. The introductory seminar is not just about writing op-eds; it's about making a bold, fair, persuasive case for the ideas and causes you care about—wherever that may take place.